HIGHLIGHTS:

• We registered our first Wagyu calf in 1990. This auction is the result of 34 years of intentional, data-driven breeding.

• We utilize genomic-enhanced EPDs from the American Wagyu Association and Agri-Beef (Snake River Farms). Additionally, we have been fortunate to able to get data back on bulls in our lease programs for F1 production. Regarding carcass data, we had the unique opportunity to utilize the carcass reference population from Agri Beef/Snake River Farms (over 100,000 Wagyu carcasses). They have been individually DNA analyzed by Neogen to develop a genomic Expected Progeny Difference (EPD) for performance, carcass, and feed efficiency traits of individual Wagyu cattle. Agri Beef and Neogen have also developed a total index of these traits for each animal. This genomic index takes into account not only carcass and growth traits but also feed efficiency (i.e., RFI), which in today’s world of increasing feed prices is economically imperative.

• We have the young bulls and heifers that will be offered in our sale in GrowSafe tests right now. GrowSafe feed efficiency testing has been an important part of the Bar R program since 2010 -- that's 14 years' worth of feed efficiency advancement in our herd, and we've seen the difference this makes!

• Our cattle are range-calved and range-raised in some tough country, which has greatly contributed to the resiliency of our herd. We utilize embryo transfer but emphasize the importance of cows having their own natural calves and being able to take care of their calves on their own. This type of resiliency and hardiness is transferable to any corner of the country considering we experience extreme summers and harsh, Northern winters. 

• When you buy Bar R Wagyu cattle, you also get us, and we (the Reeves Family) care about the viability and sustainability of your Wagyu program -- we want you to be successful! We are in this breed not just because we are passionate about cattle, but because we believe in the breed and care about advancing the breed forward.

Sincerely, Jerry, Heidi & Arlie Reeves